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GridworkRequest beta access

Meet Riley.

Your outbound employee. Riley builds the lists, writes the sequences and runs every follow-up until someone books.

Request beta accessWhat Riley does
Riley’s thread, drawn. A sequence Riley wrote — two emails over four working days — with the audience it would go to: 41 named people, one per company, office managers and admin leads within two kilometres of the Marina, marked “Not committed yet”, two of them shown by name with the reason each is on the list, and the first email in full. Under it, inside a red frame, a card tagged “Always you” asks to commit those contacts as an audience, says what it uses and how far it reaches, and states in red that this never runs on its own — over Approve, Edit and Don’t do this, with no way to make it automatic.

Riley finds the companies that look like your best customers, enriches every contact, writes a sequence that reads like a person wrote it, and keeps following up long after a human would have given up.

Who Riley is

A prospector who never forgets a follow-up.

Riley works from your best-fit customer profile, builds a fresh list every week, verifies the contacts, and personalises each opener from something real: a hire, a launch, a funding round. Nothing leaves the outbox until you approve the list.

40+verified contacts a weeka monthly workloadper list of 400follow-ups missed
This week with Rileya monthly workload used
Mon40 new prospects sourced and verifiedFor you
TueSequence written for fintech segmentDrafted
Wed112 first touches sentSent
Thu38 follow-ups, 9 repliesSent
Fri4 meetings handed to AlexBooked
Nothing is emailed until you approve the list.

Lists built from your best customers

Riley reads who already buys from you, finds companies that match, then verifies every contact before anything is written.

  • Look-alike accounts from your own wins
  • Decision makers found and verified
  • Emails validated, bounces filtered out
  • Existing customers and open deals excluded
Sources from

Sequences that read like a person

Every opener starts from something real about that company, and every step has a reason to exist.

  • Openers from a hire, launch or funding round
  • Four to six steps across email and LinkedIn
  • A/B tested subject lines and angles
  • No fake personalisation, no merge-tag soup

Follow-ups that actually happen

Riley works the sequence to the end, pauses on a reply, and picks the thread back up months later when the timing changes.

  • Every step sent on time, no gaps
  • Auto-pause the moment someone replies
  • Re-touch when a trigger appears later
  • Out-of-office and job-change handling
Sends from

Replies triaged, not dumped

Positive replies get handed to Alex with the full thread. Objections get answered. Noise gets cleared.

  • Interested replies routed to a call
  • Common objections answered from your docs
  • Unsubscribes honoured instantly
  • Warm hand-off to Alex with context

And you see the numbers

Sent, opened, replied, booked — per segment and per sequence.

  • Reply and meeting rate by segment
  • Which angle is winning this week
  • Work counted against your plan
  • Next week rebuilt from what worked
RileyOutbound salesSourcing
Build me a list of fintechs like Acme.
40 accounts matched, contacts verified. Approve to start:
New prospect list40 accounts
Northbeam · Series A · 60 staffVerified
Lumen Pay · seed · 24 staffVerified
Halden Capital · Series B · 140Verified
37 more, 2 excluded as customersReady
Ask Riley to widen the list…
RileyOutbound salesWriting
Write the sequence for this segment.
Five steps, each opener from something real:
Sequence draft5 steps · email + LinkedIn
Day 1 · Opener from their Series AEmail
Day 3 · Connect + short noteLinkedIn
Day 6 · Teardown of their onboardingEmail
Day 11 · One-line bump, then close fileEmail
Ask Riley to change the angle…
RileyOutbound salesSending
Send it, keep the cadence tight.
112 first touches out, follow-ups scheduled:
Sends this weekMon to Fri
Mon · 28Fri · 112
First touches112on schedule
Follow-ups sent38no gaps
Bounces1.1%verified list
Ask Riley to pause a thread…
RileyOutbound salesTriaging
Anything worth my time in the replies?
Nine replies. Four warm, handed to Alex:
Replies9 today
Northbeam — "send times?"Handed to AlexWarm
Lumen Pay — asked for pricingAnsweredWarm
Halden — "not now, Q3"Re-touch setLater
Ask Riley about a reply…
RileyOutbound salesReporting
How is outbound tracking?
Reply rate up three weeks running:
Meetings from outboundLast 4 weeks
W1 · 3W4 · 11
Reply rate7.4%+2.1 pts
Meetings booked11+8
Ask Riley what to double down on…

Riley, or the usual options.

Pricing at general availability

Gridwork is in private beta. Places are invited, and we agree what you pay before anything is billed. Published plans and prices go live at general availability.

Request beta access

Fair questions.

The questions everyone asks. For the ones only Riley can answer, ask Alex in the corner or send them to us.

Ask us a question
What exactly is an AI employee?+

A system trained for one job — writing content, working leads, running ads — that plans its own tasks from your brief and executes them inside your tools. It is not a chatbot you have to prompt; it shows up with work done.

Can it publish or spend money without me?+

No. Anything public-facing or spend-related sits in your approval queue until you say go. You can loosen this per employee once you trust the output — or keep every gate on forever.

Which tools do they connect to?+

Instagram, Facebook, LinkedIn and X connect today. The rest of the list — CMS, CRM, email, ads, analytics and commerce — is marked coming soon on the integrations page and lands through the beta. If your stack is missing something, tell us which one and we will say when it lands.

Can I cancel any time?+

Yes, in one click, and everything your employees made — posts, lists, campaigns, reports — stays in your tools. It was always yours.

Fill the top of the funnel tonight.

All five employees, from one brief. Nothing is billed during the beta.

Request beta accessSee what is included

Riley does not work alone.

Meet the full team
SamSocial & contentPlans the calendar, writes in your voice and queues it all for one approval.Meet Sam →AlexInbound & dealsAnswers every lead in minutes, qualifies them and books the meeting.Meet Alex →AshPaid adsLaunches campaigns, tests creative and moves budget to what works.Meet Ash →QuinnSEO & AEOKeyword research, on-page fixes and briefs that compound monthly.Meet Quinn →
AlexUsually replies instantly
Hi — I am Alex, the inbound employee. Ask me anything about Gridwork: pricing, what the employees do, integrations or security.
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