Meet Ash.
Your paid ads employee. Ash reads the account every hour, tests the creative and tells you exactly which budget move to make.
Ash builds the campaigns, generates the creative, watches the numbers every hour, and shifts spend towards what converts. Every budget move waits for your approval with the reasoning attached.
A media buyer who checks every hour.
Ash knows your margins, your target cost per lead and the claims you cannot make. It builds campaigns across Google and Meta, tests creative in real batches, flags the losers the same day, and shows you the number before you move a dirham.
Campaigns live the same day
Ash builds the structure, writes the copy, generates the creative and ships it — no agency onboarding call needed.
Search, social and retargeting from one brief
Clean structure, not one campaign for everything
Creative generated on brand, in every ratio
Claims checked against your guardrails
Creative tested properly
Real batches, enough spend to learn, losers cut early and winners scaled — with the next batch already drafted.
Hooks, angles and formats tested in batches
Underperformers flagged the same day
Winners written up as the next campaign to build
Fresh variants before fatigue sets in
Budget follows performance
Ash watches cost per lead hourly and proposes the move with the number in plain sight. You tap once.
Hourly cost-per-lead checks
Spend shifted between channels, not wasted
Bad days flagged before they burn a week
Every move waits for your approval
Audiences built from your data
Customer lists, site visitors and look-alikes kept current, with existing customers excluded from acquisition.
Look-alikes from your closed-won list
Customers excluded from prospecting
Retargeting split by page and intent
Lists refreshed weekly, not once
And you see the real numbers
Spend, leads, cost per lead and ROAS per channel — with what changed and why, every Monday.
ROAS and CPL by channel and campaign
Every approved change logged
Flags when a channel stops paying
Next week planned from what worked
Ash, or the usual options.
Pricing at general availability
Gridwork is in private beta. Places are invited, and we agree what you pay before anything is billed. Published plans and prices go live at general availability.
Request beta accessFair questions.
The questions everyone asks. For the ones only Ash can answer, ask Alex in the corner or send them to us.
Ask us a questionWhat exactly is an AI employee?+
A system trained for one job — writing content, working leads, running ads — that plans its own tasks from your brief and executes them inside your tools. It is not a chatbot you have to prompt; it shows up with work done.
Can it publish or spend money without me?+
No. Anything public-facing or spend-related sits in your approval queue until you say go. You can loosen this per employee once you trust the output — or keep every gate on forever.
Which tools do they connect to?+
Instagram, Facebook, LinkedIn and X connect today. The rest of the list — CMS, CRM, email, ads, analytics and commerce — is marked coming soon on the integrations page and lands through the beta. If your stack is missing something, tell us which one and we will say when it lands.
Can I cancel any time?+
Yes, in one click, and everything your employees made — posts, lists, campaigns, reports — stays in your tools. It was always yours.
