Private beta · Dubai · five businesses
Five AI employees that do real marketing and sales work inside the tools you already use — and bring you a card before anything leaves the building.
A behind-the-scenes post about second opinions, using the photo from Tuesday’s clinic tour.
Why · Thursday 19:00 is the slot your last three best posts went out in, and the behind-the-scenes angle is the one people saved.
This is the product’s own card, running here. The buttons work — nothing is connected to an account, and no post exists.
The maths today
An SMB needs content, social, ads, SEO, outreach, inbound, deals and reporting covered. There are three usual answers, and none of them work for a business your size.
Hire the team
AED 30,000.00
per month, and up
A marketer, an SDR and a designer is a payroll line before it is a pipeline.
Stitch the tools
$500.00
to $1,500 per month
Twelve subscriptions that each do a tenth of a job, and hand the judgment back to you.
Let AI run loose
—
costs you the account
Autonomy-first tools churn hard because nobody trusts output they never saw.
Gridwork is the fourth answer: employees deep enough to do the job, with real access to your accounts, that stop and ask you before anything that matters leaves the building.
The team
Not five personas on one chatbot. Each has their own tools, their own week, and their own line of work they hand to the next one.
Social & Content
Writes and schedules your posts, keeps the brand voice consistent.
Plans, writes, schedules and replies.
Brings you · The week’s posts, as cards you can read in full and decide one by one.
Outbound Sales
Builds prospect lists and runs your outbound sequences.
Builds the list, warms the domains, runs the sequences.
Brings you · The audience, once — then it runs daily without you until judgment is needed.
Inbound & Deals
Answers inbound, qualifies leads and keeps the pipeline honest.
Answers inbound in minutes, books, and packages the deal.
Brings you · One card with the whole deal package on it. Nothing sends until you say so.
Paid Ads
Runs your ad campaigns and watches the spend.
Audits, researches and proposes. You apply the change.
Brings you · A proposal with the numbers on it — never a change made to your ad account.
SEO & AEO
Gets you found — in search, and in the answers AI gives about you.
Audits, maps and drafts. You deploy the fix.
Brings you · The fixes, written out, ready to paste — plus briefs that go straight to Sam.
How it works
Everything else — the chat, the queue, the reports — is a filing cabinet you visit when you want the receipts.
01
Not a draft of the work — the work. The post is written, the list is built, the audit is run, the proposal is assembled.
02
What is about to happen, why, what it uses, and exactly how far it reaches. In the app, or on WhatsApp where you already are.
03
Approve, edit, or decline with a reason. Decline is how the employee learns — and every decision is written to an audit log you can read.
Trust is earned in one direction. As you approve the same kind of work without changing it, you can let that one kind run inside limits you set. The six above are never on that list.
The line nobody crosses
Not a default you can change. Not a setting hidden behind an upgrade. There is no dial in the product that moves any of these, and there is no plan that removes them.
Any charge, any payment link, any invoice sent on your behalf.
Proposals and agreements, assembled only from your own templates.
Every budget change, every boost, every new campaign.
A list becomes sendable only when you have seen who is on it.
Nothing links or unlinks an account you own without you.
Sending domains are bought on your say-so, at a price you saw.
Four independent locks, in four different parts of the system, plus a test that stops the build the moment any one of them stops holding. It is not a policy we wrote down. It is four locks, and the build stops if any of them opens.
Two lookalike domains registered to Gridwork for your outbound, then four weeks of warmup before a single real prospect is emailed.
Why · Your own domain never sends cold email. If a sequence goes wrong, your invoices and client replies have to keep landing.
This never runs on its own. Money, legal, budgets and accounts always come to you — there is no setting that changes it.
This is the product’s own card, running here. The buttons work — nothing is connected to an account, and no post exists.
Pricing
Every plan includes the approval system, the audit log and the kill switch — those are not an upgrade, they are the product.
One employee, the one you need most.
AED 399.00/ month
Outside the UAE, $99.00 / month
All five. The whole function, covered.
AED 999.00/ month
Outside the UAE, $269.00 / month
Higher allowances and priority support.
AED 1,849.00/ month
Outside the UAE, $499.00 / month
Allowances are counted in things you can picture — posts scheduled, prospects contacted, deal packages sent. Never an abstract balance you have to translate first.
Run out and it slows down and tells you. It never quietly bills you more.
From AED 109.00 — or $29.00 outside the UAE. From — and priced in what you get, like “about ten short videos”.
Beta is invite-only. There is no self-serve signup and no card to enter yet. Prices are what the plans will cost; the five beta businesses are on a founder price while they help us find what is broken.
Fit
Small enough that the founder reads every queue, and every place the product could not carry you is filed as a defect rather than answered with support. In exchange for a case study and a weekly conversation, the beta price is a founder price.
AED 499.00per month during beta, or free for the first few
Invite-only, and it will stay that way until the five are live.
Or write to us directly at hello@bygridwork.com and say what the business does and which of the five you would start with.